What we do

We work to ensure that tourism has a positive impact on destination communities. 

Today, destinations are at risk from climate change and the negative impacts of tourism that are often not even identified or understood. We aim to accelerate change, supporting better destination stewardship that ensures community involvement and sustainable tourism products. We ensure that destination communities benefit from tourism, giving residents a stronger voice in tourism management and supporting destinations to decarbonise and adapt to the changing climate.  We do this through research, advocacy, education, demonstrating good practice, and enabling collaboration between the many tourism stakeholders.


  • Training and resources

    Our training workshops and manuals are supporting destinations to build back better in the wake of the pandemic.

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  • Research

    We advance understanding of the impacts of tourism and how to improve them, creating new methodologies and breaking new ground as we go.

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  • Promoting sustainable tourism

    We see our role as being a catalyst for change, advocating for fairer, inclusive, climate-friendly tourism.

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  • Project design and delivery

    We create practical projects in destinations around the world, finding solutions to the challenges and opportunities that tourism brings.

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  • Enabling collaboration

    We bring people together, across the public and private sectors, supporting the many, diverse organisations involved in tourism to work together to improve the industry’s impact.

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Where we work

Saint Lucia

Environmental protection and marine conservation projects on a small developing island nation which depends on the tourism industry.

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In Croatia we're working to show that resort development can take place in an integrated and collaborative way so it creates a positive relationship with local communities.

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In Turkey we're working with destination partners to help identify ways to preserve the natural resources of Fethiye and the surrounding region whilst continuing to provide economic benefits.

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We are supporting small businesses to access the tourism market, helping to spread the economic benefits of tourism locally.

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We have begun working in Cyprus as part of an initiative with TUI Care Foundation which aims to bring tourism businesses, visitors and residents together and reduce consumption of single-use plastics.

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Destination stewardship for Lake Tahoe

The Lake Tahoe region is coming together to create a shared vision and destination stewardship plan to better manage the impacts of tourism.

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Recovery training, California

We partnered with Visit California to deliver a programme of training tailored to Destination Management Organisations (DMOs), along with a “How-To” guide to help destinations rebuild in a responsible, data-driven way with more resilience.

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Flavours from the Fields

TUI Care Foundation is helping rural communities in Turkey to benefit from tourism by selling locally made products to hotels, restaurants and gift shops.

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Transforming Value Chains

This project will find ways to reduce the pollution and waste created by tourism, and make it a more efficient industry in terms of water, energy and land use.

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Get Involved

As a charity, we rely on the financial support of our funders.

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