What we do

We work to ensure that tourism has a positive impact on destination communities. 

Today, destinations are at risk from climate change and the negative impacts of tourism that are often not even identified or understood. We aim to accelerate change, supporting better destination stewardship that ensures community involvement and sustainable tourism products. We ensure that destination communities benefit from tourism, giving residents a stronger voice in tourism management and supporting destinations to decarbonise and adapt to the changing climate.  We do this through research, advocacy, education, demonstrating good practice, and enabling collaboration between the many tourism stakeholders.


  • Training and resources

    Our training workshops and manuals are supporting destinations to build back better in the wake of the pandemic.

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  • Research

    We advance understanding of the impacts of tourism and how to improve them, creating new methodologies and breaking new ground as we go.

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  • Promoting sustainable tourism

    We see our role as being a catalyst for change, advocating for fairer, inclusive, climate-friendly tourism.

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  • Project design and delivery

    We create practical projects in destinations around the world, finding solutions to the challenges and opportunities that tourism brings.

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  • Enabling collaboration

    We bring people together, across the public and private sectors, supporting the many, diverse organisations involved in tourism to work together to improve the industry’s impact.

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Where we work

Climate action in the Netherlands

Supporting destinations in the Netherlands to build resilience and maximise the benefits of tourism for local communities, while helping to accelerate the travel and tourism sector’s pathway to a Net Zero future.

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Sustainability and resilience planning in British Columbia

We're providing training and mentoring opportunities to BC destinations with the aim of supporting a thriving future for tourism across the province.    

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Destination Stewardship Planning

We support Destination Management Organisations to answer some of the big questions about how tourism can best deliver both quality experiences for visitors and quality of life for residents, enabling them to create stronger, sustainable plans.

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Promoting low carbon travel in Gloucestershire and beyond

We're supporting GCRP to promote rail travel in Gloucestershire (UK) to showcase the potential impact and role of community rail partnerships for tourism.

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Decarbonising the Value Chain

Working with a major tour operator (The Travel Corporation) and a destination (Scotland) the Travel Foundation is developing a structured and facilitated process to better understand a company’s emissions at the destination level, and creating a collaborative action plan to reduce and avoid them.

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Roadmap to Destination Stewardship

In collaboration with easyJet holidays, we will bring together private, public and local community representation to establish a common set of priorities for tourism management and long-term resilience following the COVID-19 pandemic in five destinations.

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Big up Small Business

We're creating new opportunities for small business entrepreneurs in Jamaica, so that more people can benefit from tourism.

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Flavours from the Fields

TUI Care Foundation is helping rural communities in Turkey to benefit from tourism by selling locally made products to hotels, restaurants and gift shops.

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Get Involved

Find out how you can partner with us.

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