We work to ensure that tourism has a positive impact on destination communities.
Today, destinations are at risk from climate change and the negative impacts of tourism that are often not even identified or understood. We aim to accelerate change, supporting better destination stewardship that ensures community involvement and sustainable tourism products. We ensure that destination communities benefit from tourism, giving residents a stronger voice in tourism management and supporting destinations to decarbonise and adapt to the changing climate. We do this through research, advocacy, education, demonstrating good practice, and enabling collaboration between the many tourism stakeholders.