Big up Small Business

Big up Small Business is a TUI Care Foundation project, delivered by the Travel Foundation that is creating new opportunities for up to 150 small-business entrepreneurs in Jamaica, so that more people can benefit from tourism.

Why?  Small-business entrepreneurs are a vital part of any economy, most people rely on them for employment and they drive innovation and opportunity. With the right conditions, tourism has great potential to enable small businesses to prosper. Bars, restaurants, shops and activities can be enjoyed by visitors and residents alike and in turn they create jobs, prosperity and contribute to a thriving local ecomony.

Our approach: We’re giving a helping hand to a whole range of exciting small business in Jamaica, so they can better connect with tourists and to support their recovery from the impacts of the pandemic.  Small businesses including artisans, accommodation providers, community enterprises, craft and food producers and micro excursion providers are receiving training and marketing support to improve their business and better understand international market requirements.

For our free, business-support resources, including digital marketing and finance guides, please visit our project website


Jamaica Big-up workshops


Latest Activities

  • At the end of 2019, we trained over 250 people running micro businesses, providing new opportunities to access the tourism market. The training included understanding how to meet international requirements and market to tourists. Businesses involved included attraction and excursion providers, accommodation providers including guest houses, B&Bs and villas.
  • Following a pause in 2020 due to the pandemic, the project is now back up and running, with a focus on supporting SMMEs to recover and rebuild post-COVID, and with more training delivered online.
  • Over 90% of all participants trained so far have reported increased skills and awareness across a range of learning objectives.
  • Following a detailed selection process, we are providing tailored support to eight small organisations, including help with marketing, promotion and capacity building.  

Booster programme:

A huge well done to the seven small businesses that have been selected to take part in our ‘booster’ programme and who are receiving bespoke support.

Trench Town Ceramic & Art Centre, Kingston

Holywell/ Portland Gap/Blue Mountain Peak Trail, St. Andrew

Nonsuch Falls, Portland

Far Out Fish Hut, Trelawny

Animal Farm & Nature Reserve, Hanover

Ilysee Experience, Trelawny

Bunker’s Hill Cultural Xperience & River Tour, Trelawny


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