As I write this, in the middle of 2023, the Travel Foundation is celebrating 20 years of improving tourism’s impact on destination communities and the environment. This anniversary of the organisation’s inception has prompted us to reflect on the impact we’ve had so far while looking forward to the next two decades. Whilst it is heartening to see that during the past two decades, there has been a shift in attitudes towards sustainability and destination stewardship, there is still a long way to go and there are many challenges ahead. Most importantly the Travel Foundation team and our partners are leading the call for a thriving, just future for destination communities in the face of an urgent climate crisis and an equally urgent crisis of inequity in the global economy. It seems the importance of the work we do has never been more clear.
Following the disruption wrought by the pandemic, the Travel Foundation is going from strength to strength and our thanks go to all our funders, partners and friends who have supported us through this challenging time. We have set a strong direction in our new strategic framework, which focuses on putting destination needs, the wellbeing of resident communities and the health of the environment, at the heart of tourism. Our role is to work with various stakeholders in destinations to support a change in mindset and mandate; facilitate collaboration; provide practical knowledge, increase skills and foster creative ideas; all of this is built on a foundation of advocacy and thought leadership that wins hearts and minds– all vital requirements for the adaptation and transformation which lies ahead.
Below you can see highlights from our two key focus areas of climate and equity, as well as our continued commitment to supporting collaborative initiatives, such as the Glasgow Declaration on Climate Action in Tourism and the Future of Tourism Coalition (both of which we helped to create), demonstrating our focus on finding collective solutions for a better, stronger tourism sector that is fit for the future. 2022 also saw us complete three long-running projects with the TUI Care Foundation: plastic reduction in Cyprus; support for small tourism businesses in Jamaica and connecting local producers to hotels in Türkiye. Each of these projects ended with impressive results and our thanks go to the TUI Care Foundation for their support.
So now we shift our focus to the next 20 years for the Travel Foundation. We intend to continue growing our visibility, our influence, and most importantly, our impact – unlocking systems change that leads to increased collaboration and innovation for a smarter and healthier approach to tourism enabling destinations to thrive in a changing global paradigm. I sincerely hope you’ll align with our efforts so we can work closely together on this journey.
Jeremy Sampson, Travel Foundation CEO
This ground breaking report set the direction for tourism to achieve its current growth forecasts whilst also achieving ‘Net Zero’.
The initial findings of the report were launched with a webinar attended by over 130 tourism leaders, during the COP 27 Climate Conference.
The final report, released in 2023, gained media attention all around the world, resulting in 112 media mentions with a potential reach of nearly 400 million
Even though it raised difficult questions, the report has drawn support from tourism organisations around the world.
We spoke at a record-breaking 57 leading summits and conferences, including COP27 climate summit, ITB, IMPACT Canada, the UN Ocean Conference and Mexico’s Sustainable and Social Tourism Summit.
We were mentioned in 1116 articles in travel media around the world, with a potential reach of over 1,018 million.
We grew our number of Twitter followers to 10,000 up 5.6%,
This year, we had 13,500 Linked In followers, up 50% from 2021.
Total income of £756,128 in 2022 (2021 – £659,014) was up 14.7% year on year. It also represented a more than 40% improvement against the organisation’s original 2022 operating budget. This increase included £220k of new income achieved in the year, resulting in increased restricted income funding. We also achieved growth in income from the travel sector, as international travel continued to reignite.
Representing a year on year increase of 62%, total expenditure was £937,065 (2021 – £577,506), also representing an 8% increase against the organisation’s 2022 budget. We closed the year with an increase in unrestricted reserves of £101,366 (2021 – £64,338 deficit), leaving the organisation with closing unrestricted capital and reserves of £273,665 (2021 – £172,299) and restricted capital and reserves of £44,432 (2021 – £326,734). This was a significant improvement against the organisation’s original 2022 budget, demonstrating the organisation’s strive to retain and re-grow its reserves.
A huge thank you to all our partners and funders, who enabled us to continue our important charitable work.
Our funders and partners in 2022
4VI (formerly Tourism Vancouver Island)
10 or More
Barbados Tourism Marketing Inc
Blue Bay Travel
Colorado Tourism Office
DestiMED/ WWF Mediterranean
Destination Orkney Limited
First Rate Exchange
Global Sustainable Tourism Council
Gloucestershire Community Rail Partnership
Leeds Beckett University
NBTC (Nederlands Bureau voor Toerisme & Congressen)
Peak District & Derbyshire (MPDD)
Port Aransas Tourism Bureau and Chamber of Commerce
Sidmouth Town Council
State of Washington Tourism
The Energy and Water Agency
The European Bank for Reconstruction and Development (EBRD)
The European Travel Commission (ETC)
The Travel Corporation
Tourism Association of Vancouver Island
TUI Care Foundation
United Nations Environment
University of Edinburgh
Visit Temecula Valley