Executive Team

  • Jeremy Sampson


    I've worked in tourism and conservation for many years and have a personal and professional passion for travel. I've worked with destinations and industry partners globally, and believe we must continue to build momentum for our movement, maximising the benefits of tourism for people and nature.


  • Ben Lynam

    Head of Strategic Communications

    I work with Heather and Gina in my team to communicate the fantastic work of the Travel Foundation, and I am the main point of contact for journalists. I’ve been in the role since 2012, and have a background in both charity and government communications. Of course I also love to travel!


  • Graeme Jackson

    Head of Strategic Partnerships

    I’m a trained journalist and PR practitioner and today I’m responsible for developing and managing our corporate partnerships, connecting travel brands with our fantastic destination work and helping them to engage and inspire colleagues, customers and stakeholders. I’d love you to get in touch!


  • Tess Quinn-Forgan

    Director of Finance and Operations

    With over 12 years’ experience at the Travel Foundation, my role is to lead and manage all aspects of the organisation’s finances. I also oversee the operational aspects of the charity, including IT, HR support and contract management, providing support to the team in the delivery of their work.


  • Wendy Moore

    Special Advisor

    I have 20 years’ experience in tourism programme development and delivery, and an MSc in Tourism & Environmental Management. I'm responsible for overseeing the development and delivery of programmes: from strategic planning to monitoring, evaluation, and dissemination of knowledge products.


  • Heather Child

    Communications Officer

    As part of the Communications Team I make sure current and potential partners are kept up to date about our work. I have a varied background in charity communications and marketing, working for large NGOs in a range of sectors, and have a particular interest in sustainable living and travel.


  • Georgina Davies

    Communications Manager

    As part of our small communications team, my role is all about promoting our work and its benefits - everything from creating new comms materials to managing events. I joined the Travel Foundation in 2009 having previously worked for Whale and Dolphin Conservation as their Communications Manager.


  • Terry Brown

    Programme Manager

    I joined the Travel Foundation in 2014, and manage the Destinations Programme team. Outbound tour operating and international development comprise most of my professional and academic experience. I also have a degree in Spanish and French and a particular interest in Latin America.


  • Rebecca Armstrong

    Rebecca Armstrong

    Destinations Programme Officer

    I love to work on strategies and projects that maximise the benefits of tourism for local people, communities and businesses in destinations. I’m delighted to be managing the ‘Flavours from the Fields’ project in Turkey, connecting local farmers and producers with the mainstream tourism industry.


  • Jasmine Stevens Wong

    Training and Capacity Building Manager

    I work with tourism organisations in source market countries and destinations to develop the right training and staff engagement programmes that will inspire and guide others to improve the way that tourism operates. Having worked in, studied and taught tourism I am passionate about this.


  • Katie

    Katie James

    Project Manager

    My background is in the international development sector with a particular focus on sustainable livelihoods, natural resources and multi-stakeholder engagement. I hold an MSc in International Development, and speak French and Spanish. I joined TF in January 2017 to manage the Jamaica programme.


  • Coral

    Coral Purvil-Williams

    Jamaica Programme Coordinator

    I have worked in the tourism industry in Jamaica for over 20 years and have been with the Travel Foundation since 2014. As Programme Coordinator, I am very excited to be working on the project aimed at increasing tourist footfall and spend and spreading the benefits of tourism to the local people.


  • Şemsi Toprak

    Programme Country Manager - Turkey

    My primary role is to engage local stakeholders and develop and deliver programme activities in Turkey. We have achieved considerable results through our agro-linkages and stewardship projects, and this success drives our ambition for the current Flavours from the Fields project.


  • Panagiota-web

    Panagiota Koutsofta

    Cyprus Project Coordinator

    I have nine years of experience in policy, field work, environmental education, awareness raising and project management for biodiversity, conservation and circular economy projects (especially in single-use plastics). I joined TF in 2019 as the Coordinator for Keep our Sand and Sea Plastic-free.


Our Trustees

  • Rochelle-Turner

    Rochelle Turner


    Rochelle has held senior roles across consumer, market, policy & economic research inc. for Ipsos-MORI, TUI, Which? and WTTC, where she was VP of Research & Sustainability. She is now a consultant working on ESG, net Zero and other sustainability issues for global tourism & hospitality companies.

  • Jacqueline-Kuehnel

    Jacqueline Kuehnel


    Jacqueline is Business Development Director at VoX International. She is an expert in leisure travel strategy and has founded a range of consulting services focused on business development, CSR strategy, climate change, and sustainable tourism.

  • cathy-ritter

    Cathy Ritter


    Cathy Ritter has led state tourism offices in both Colorado and Illinois and is widely credited with initiating a sustainable tourism movement in the U.S. Currently, she heads Better Destinations LLC, a consulting business focused on destination planning and responsible travel.

  • Manal-Kelig

    Dr Manal Kelig


    Manal is one of three co- founders of Gateway To Egypt for tourism research & travel marketing and Great Wonders of Egypt for responsible & sustainable travel. In addition to her private operation, Manal is also the MENA region Executive Director of Adventure Travel Trade Association (ATTA).

  • Elke-Dens

    Elke Dens


    Elke is Marketing Advisor for VisitFlanders and Chair of the Marketing Group at the European Travel Commission. She’s also a voluntary member of the board of Impact Travel Alliance, the largest community of social and eco-conscious travelers in the world.

  • Helen Marano

    Helen Marano


    Helen Marano is Founder and President of Marano Perspectives. She also brings extensive global experience from serving for seven years at the World Travel &Tourism Council (WTTC) as Executive Vice President and from heading up the National Travel and Tourism Office of the United States.

  • Jane Ashton


    Jane is Sustainability Director at easyJet PLC, where she drives sustainable business activity across the airline and easyJet Holidays, a tour operator. Jane is also an Executive Board Member of the Global Sustainable Tourism Council.

  • Debbie Hindle

    Debbie Hindle


    Debbie is Chief Executive, Travel, of Four Communications - the UK's leading integrated independent communications agency which includes luxury, digital, SEO, media buying, sports, art, culture , consumer, corporate, property, public affairs and campaigning specialists

  • Alistair Rowland

    Alistair Rowland


    Alistair Rowland is currently Group CEO at Blue Bay Travel and Chairman of ABTA. Alistair is also a Trustee of the ABTA Lifeline Charity.

  • Noel Josephides

    Noel Josephides


    Noel is the founding partner and Chairman of Sunvil Holidays, since 1973. He is a board member of AITO and between 2013 and 2019 he was Chairman of ABTA. Noel is the Chairman of AGTA (Association of Greek Cypriot Travel Agents and Tour Operators).

  • jimmy-skinner

    Jimmy Skinner


    One of the founders of Action for Conservation through Tourism (ACT- the charity that played a leading role in the development of The Travel Foundation), Jimmy is also trustee of the New Economics Foundation and the Organic Research Centre at Elm Farm.

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