Executive Team

  • Alicia Fajardo

    Sustainable Tourism Specialist

    I have worked in the tourism sector for more than 15 years, with a background in the development of tourism public policies and strategies for destinations and the implementation of sustainable tourism projects. I have a particular interest in applying a regenerative approach to tourism management.

  • Ben Lynam

    Head of Strategic Communications

    I work with Heather and Gina in my team to communicate the fantastic work of the Travel Foundation, and I am the main point of contact for journalists. I’ve been in the role since 2012, and have a background in both charity and government communications. Of course I also love to travel!


  • Coral

    Coral Purvil-Williams

    Jamaica Programme Coordinator

    I have worked in the tourism industry in Jamaica for over 20 years and have been with the Travel Foundation since 2014. As Programme Coordinator, I am very excited to be working on the project aimed at increasing tourist footfall and spend and spreading the benefits of tourism to the local people.


  • Elke-Dens

    Elke Dens

    Director of Global Programmes

    I am a communication scientist and have worked in the field of international tourism for almost 20 years. I see tourism as a catalyst for positive change and I'm passionate about creating tourism programmes and strategies that help people, places and organisations flourish.

  • Georgina Davies

    Communications Manager

    As part of our small communications team, my role is all about promoting our work and its benefits - everything from creating new comms materials to managing events. I joined the Travel Foundation in 2009 having previously worked for Whale and Dolphin Conservation as their Communications Manager.


  • Graeme Jackson

    Head of Strategic Partnerships

    I’m a trained journalist and PR practitioner and today I’m responsible for developing and managing our corporate partnerships, connecting travel brands with our fantastic destination work and helping them to engage and inspire colleagues, customers and stakeholders. I’d love you to get in touch!


  • Heather Child

    Communications Manager

    As part of the Communications Team I make sure current and potential partners are kept up to date about our work. I have a varied background in charity communications and marketing, working for large NGOs in a range of sectors, and have a particular interest in sustainable living and travel.


  • Jeremy Sampson


    I've worked in tourism and conservation for many years and have a personal and professional passion for travel. I've worked with destinations and industry partners globally, and believe we must continue to build momentum for our movement, maximising the benefits of tourism for people and nature.


  • Jeremy Smith

    Climate Specialist

    I am a writer and strategist working to ensure a sustainable and regenerative future for tourism. I co-founded Tourism Declares and co-authored the Glasgow Declaration, which both aim to support and accelerate climate action in tourism. I am now leading the TF's Climate Action Programme.

  • Kate Lewis

    Communications Coordinator

    I provide support to the communications team at The Travel Foundation. My comms background is in sustainable development and conservation and I have an MA in tourism, environment and development. I'm passionate about travel and tourism, and how it can be a real force for good.


  • Katie

    Katie James

    Project Manager

    My background is in the international development sector with a particular focus on sustainable livelihoods, natural resources and multi-stakeholder engagement. I hold an MSc in International Development, and speak French and Spanish. I joined TF in January 2017 to manage the Jamaica programme.


  • Kelly Galaski

    Sustainable Tourism Specialist

    Sustainable tourism has been my passion for 20 years and the focus of my work and academic experience since 2006. I have experience in community tourism and responsible travel policy development. I strongly believe in the transformative power of tourism to generate positive benefits for our future.

  • Rebecca Armstrong

    Rebecca Armstrong

    Sustainable Tourism Specialist

    In 2008, I left my lawyer job for a new career in sustainable tourism and I’ve never looked back! First gaining an MSc in Responsible Tourism Management, I’ve since helped shape strategy and policy for destinations and businesses, as well as practical stakeholder engagement and capacity building.


  • Terry Brown

    Programme Manager

    I joined the Travel Foundation in 2014, and manage the Destinations Programme team. Outbound tour operating and international development comprise most of my professional and academic experience. I also have a degree in Spanish and French and a particular interest in Latin America.


  • Tess Quinn-Forgan

    Director of Finance and Operations

    With over 12 years’ experience at the Travel Foundation, my role is to lead and manage all aspects of the organisation’s finances. I also oversee the operational aspects of the charity, including IT, HR support and contract management, providing support to the team in the delivery of their work.


Our Trustees

  • Rochelle-Turner

    Rochelle Turner


    Rochelle has held senior roles across consumer, market, policy & economic research inc. for Ipsos-MORI, TUI, Which? and WTTC, where she was VP of Research & Sustainability. She is now a consultant working on ESG, net Zero and other sustainability issues for global tourism & hospitality companies.

  • cathy-ritter

    Cathy Ritter


    Cathy Ritter has led state tourism offices in both Colorado and Illinois and is widely credited with initiating a sustainable tourism movement in the U.S. Currently, she heads Better Destinations LLC, a consulting business focused on destination planning and responsible travel.

  • Manal-Kelig

    Dr Manal Kelig


    Manal is one of three co- founders of Gateway To Egypt for tourism research & travel marketing and Great Wonders of Egypt for responsible & sustainable travel. In addition to her private operation, Manal is also the MENA region Executive Director of Adventure Travel Trade Association (ATTA).

  • Helen Marano

    Helen Marano


    Helen Marano is Founder and President of Marano Perspectives. She also brings extensive global experience from serving for seven years at the World Travel &Tourism Council (WTTC) as Executive Vice President and from heading up the National Travel and Tourism Office of the United States.

  • Jane Ashton


    Jane is Sustainability Director at easyJet PLC, where she drives sustainable business activity across the airline and easyJet Holidays, a tour operator. Jane is also an Executive Board Member of the Global Sustainable Tourism Council.

  • Debbie Hindle

    Debbie Hindle


    Debbie is Chief Executive, Travel, of Four Communications - the UK's leading integrated independent communications agency which includes luxury, digital, SEO, media buying, sports, art, culture , consumer, corporate, property, public affairs and campaigning specialists

  • Alistair Rowland

    Alistair Rowland


    Alistair Rowland is currently Group CEO at Blue Bay Travel and Chairman of ABTA. Alistair is also a Trustee of the ABTA Lifeline Charity.

  • Noel Josephides

    Noel Josephides


    Noel is the founding partner and Chairman of Sunvil Holidays, since 1973. He is a board member of AITO and between 2013 and 2019 he was Chairman of ABTA. Noel is the Chairman of AGTA (Association of Greek Cypriot Travel Agents and Tour Operators).

  • jimmy-skinner

    Jimmy Skinner


    One of the founders of Action for Conservation through Tourism (ACT- the charity that played a leading role in the development of The Travel Foundation), Jimmy is also trustee of the New Economics Foundation and the Organic Research Centre at Elm Farm.

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