With easyJet holidays

Project aims

In collaboration with easyJet holidays, we will bring together private, public and local community representation to establish a common set of priorities for tourism management and long-term resilience following the COVID-19 pandemic in five destinations.

The aim is to take a Destination Stewardship approach that puts environmental and community needs first and to create a resilience roadmap based on “pre-competitive” collaboration to unlock new solutions.

We will initially be working in these five top destinations for easyJet holidays:

• Tenerife (Spain)
• Mallorca (Spain)
• Dalaman (Turkey)
• Rhodes (Greece)
• The Algarve (Portugal)

Activities

We will look at tourism as a whole, not just easyJet holidays’ operations, and ensure there is engagement from a wide range of stakeholders – including competitors, community representatives and those responsible for public assets – to consider tourism’s most significant impacts and build consensus around common goals and a pathway to achieving them.

Activities will include:

• Conducting research to better understand the most important tourism-related challenges and opportunities in each destination
• Stakeholder engagement – bringing together public and private sector organisations, tourism businesses and community groups
• Action planning – looking at the data and agreeing practical steps that can be taken to achieve shared goals for a more sustainable and long-term approach