Project

Community positive tourism with easyJet holidays

Project aims

In collaboration with easyJet holidays, we will bring together private, public and local community representation to establish a common set of priorities for tourism management and long-term resilience following the COVID-19 pandemic in five destinations. The aim is to take an approach that puts community needs first.

We will initially be working in these five top destinations for easyJet holidays:

  • Tenerife (Spain)
  • Mallorca (Spain)
  • Dalaman (Turkey)
  • Rhodes (Greece)
  • The Algarve (Portugal)

Activities

We will look at tourism as a whole, not just easyJet holidays’ operations, and ensure there is engagement from a wide range of stakeholders – including competitors, community representatives and those responsible for public assets – to consider tourism’s most significant impacts and build consensus around common goals and a pathway to achieving them.

Activities will include:

  • Conducting research to better understand the most important tourism-related challenges and opportunities in each destination
  • Stakeholder engagement – bringing together public and private sector organisations, tourism businesses and community groups
  • Action planning – looking at the data and agreeing practical steps that can be taken to achieve shared goals for a more sustainable and long-term approach

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