What We Do

Advocacy and Research

We raise awareness of the issues through our ground breaking research and support action by bringing organisations together.

Ground breaking research

We work with partners to explore the vital issues that others may find challenging to tackle, sparking debate and furthering knowledge.  Our most recent research report, ‘Envisioning Tourism in 2030 and beyond‘ provided a positive vision of a growing visitor economy where greenhouse gas emissions are reduced to virtually zero. Look out for two new research reports coming soon, on climate justice in tourism and how to spread the benefits of tourism more widely.

Collective action

Tourism is a complex industry with many stakeholders from both the public and private sector. We bring these different organisations together to create a shared vision of how tourism can be managed better for destinations and for the planet.  For example:

  • We co-created and co-wrote the Glasgow Declaration on Climate Action in Tourism, a UN-led initiative which aims to foster collaboration and share tools and resources to enable tourism organisations to reduce greenhouse gas emissions and improve resilience to climate risk.
  • We were one of six NGOs to launch the Future of Tourism Coalition, which provides resources to support tourism organisations on climate action, destination stewardship, measuring tourism’s impacts and successes.


Case studies

Case Study

Climate action planning in tourism for Scotland

The Travel Foundation supported Scotland to be a leading destination on climate action planning in three locations, Glasgow,...

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Sustainability and resilience planning in British Columbia

We're providing training and mentoring opportunities to BC destinations with the aim of supporting a thriving future for...

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Case Study

Big up Small Business in Jamaica

We created new opportunities for small business entrepreneurs in Jamaica, so that more people can benefit from tourism.

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Other Areas of Work

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