About Us

We are a charity that works in partnership with businesses and governments so that tourism brings greater benefits for people and the environment.

Why sustainable tourism?

Tourism is a unique opportunity. By its very nature, it values the things that are most precious in our world: stunning landscapes, wildlife, history, culture and people. Tourism can be a catalyst for growth in the local economy, providing good quality jobs, opportunities for enterprise and funds for conservation.  But if it is not managed well, tourism can have negative impacts on local communities and environments, creating long term problems for local residents, which can ultimately lead to the decline of tourism in the destination.  Currently there is no measurement of the net impact that tourism is having on destinations meaning that negative impacts are often not identified until they have developed into big issues.

Our Vision

We work for a world where tourism brings greater benefits for people and the environment in destinations.

Our Mission

We bring together travel businesses, suppliers, community groups, governments, local authorities and more to develop practical solutions which maximise the benefits and minimise the negative impacts of tourism in destinations.  To this end, we work with those who plan and manage tourism in a way that ensures they can:

  • identify, measure and manage the impacts of their tourism activities.
  • embed sustainability into core policies, supporting frameworks and operational practices.
  • share the results of their work with their peers and competitors, inspiring change in others.

For more about our work, please visit the ‘What we do‘ pages of our website.

For more about how you can support sustainable tourism, please go to our Get Involved pages.

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