About Us

We are a leading international sustainable tourism organisation dedicated to ensuring that tourism has a positive impact on destination communities. We work with governments, community groups and tourism businesses for fairer, climate-positive tourism.

We create a better future for tourism destinations, accelerating change towards a more balanced tourism model through advocacy, training, demonstrating good practice, and enabling collaboration between the many tourism stakeholders.

Tourism that is fair for destination communities

Tourism can be a catalyst for growth in the local economy, providing good quality jobs and opportunities for enterprise, supporting conservation, and improving quality of life. But if it is not managed well, tourism can place a heavy burden on local communities and environments, creating long term problems for local residents. These negative impacts are often not identified until they have developed into big issues.

We partner with public sector authorities and businesses to help them work together to become destination stewards. We aim to give residents a stronger voice in tourism planning and management and we build knowledge of the true costs and benefits of tourism to local communities.  We improve skills and know-how, supporting destinations to build back better in the wake of the pandemic by tackling key issues such as lack of market access for local businesses to tourism opportunities.

Towards climate-positive tourism.

Climate change is already having a negative impact on tourism destinations, with wildfires, coral bleaching, drought, storms and hurricanes all increasing in severity and frequency, as well as a growing threat from rising sea levels.

Tourism accounts for around 8%-11% of global carbon emissions and, unless we act now, the industry’s emissions will keep growing.  Through our two flagship climate programmes, Tourism Declares a Climate Emergency and the Glasgow Declaration on Climate Action in Tourism, we are accelerating climate action and building a global community of industry leaders, united by their commitment to halve emissions by the end of this decade. We will support destinations to achieve their action plans, enabling them to decarbonise and improve resilience to climate risk.


For more about our work, please visit the ‘What we do‘ pages of our website.

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