Destination resilience training and support

    The damage wrought by the pandemic and increasing concern around the impacts of climate change have highlighted the need to strengthen the tourism sector against ongoing and future shocks. Many destinations are now embracing the opportunity to improve the resilience of their tourism product so that they can deliver economic benefits and value for their communities into the future.

    We can assist destinations to become more resilient with training, practical tools and resources, as well as mentoring opportunities. We can;

    • Provide destinations with the latest market insights and enable them to consider how/where to adapt their ‘offer’ accordingly.
    • Help destinations consider potential future impacts, relating to changing tourist demand/expectation.
    • As part of our resilience training and support, we can help destinations to understand and manage:
      climate action,
      destination stewardship,
      DEIA (diversity, equity, inclusion, and accessibility),
      how to support tourism businesses to adapt,
      product development and marketing for future-proofing destinations.
    • Guide destinations towards future-proofing their tourism product against future shocks.

    Below are some examples of how we have supported destinations to become more resilient.

    Destination Stewardship and Responsible Travel in Washington State

    Washington State faces many common tourism management challenges including overcrowding and overuse, environmental damage, negative resident sentiment, increased demand for protected areas​, increased demand for “common pool resources”​, demand for new products, evolving source markets and market segments​, need for more effective inclusion​, increasing visitation to lesser-known areas​, and increasing revenue and tax contributions.

    To deal with this myriad of issues, The Port of Seattle, as the gateway to Washington and one of its most important tourism constituents, helped to jumpstart destination stewardship plans and actions that will ultimately bring a new vision for the state’s tourism to life. We (and Tourism Cares) supported The Port of Seattle by developing a destination stewardship and responsible travel handbook for Washington State. The handbooks helps DMOs to understand tourism’s impacts, both positive and negative, and to better manage them within their local context.

    Read the handbook

    Community Sustainable Tourism & Resilience Planning in British Columbia

    We worked with destinations and communities across British Columbia to help them maximise the benefits of tourism for people and place, supporting organisations of all sizes and with varying mandates to create a strong, resilient, and just future for tourism in the province. This included advice and guidance that enables participants to identify and manage potential risks relating to tourism, as well as how to respond to resident, customer, and investor expectations.

    The program was run in partnership with the BC Regional Tourism Secretariat (BCRTS), 4VI (Vancouver Island), Thompson Okanagan Tourism Association, Kootenay Rockies Tourism Association, Northern BC Tourism Association, and the Cariboo Chilcotin Coast Tourism Association), as well as the Vancouver, Coast & Mountains tourism region of British Columbia.

    Learn more about the program

    Covid recovery training in California

    We partnered with Visit California to deliver a programme of training tailored to Destination Management Organisations (DMOs), along with a “How-To” guide to help destinations rebuild in a responsible, data-driven way with more resilience.

    As well as the guide, we also;

    • Delivered a webinar on destination stewardship, on the future-proofing of tourism destinations to a large number of DMO and industry participants in California.
    • Delivered two sustainable recovery workshops – one focused on urban destinations, and one on rural destinations – to 20 California DMO participants.

    Read the guide

    Tourism resilience workshops

    Over the course of the Covid-19 pandemic, we ran Recovery Workshops – aiming to help destinations focus on recovery in the short-term as well as building up resilience for the future.

    • With our partner Sustentur, we worked with 12 destinations in Mexico and one in Guatamala.
    • We partnered with the Caribbean Tourism Organisation (CTO) to run training seminars with government members across the region, as part of their Destination Recovery Programme.
    • In Europe, we partnered with Green Evolutionas, its official Country Partner for Greece.
    • With global destination marketing and management media platform, City Nation Place, we worked with Colorado Tourism Office, the Edinburgh Tourism Action Group, Grenada Tourism Authority and Indigenous Tourism Ontario, which led us to create a Recovery Plan Assessment Framework. This has already been tested with these diverse destinations and is now helping to shape recovery plans worldwide.

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