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Travel Foundation and Green Evolution partnership will catalyse next-generation tourism management in Greece

Partnership launches with Smart Recovery training for destination organisations.

Leading global tourism NGO the Travel Foundation has partnered with Green Evolution as its official Country Partner for Greece. This means experts from Green Evolution will deliver the Travel Foundation’s well-respected and innovative programmes and trainings to tourism businesses and destinations in Greece, and the two organisations will collaborate to develop new programmes that help the Greek tourism sector to Build Back Better in a post-COVID world.

A core focus of the partnership will be providing support for Greek Destination Marketing and Management Organisations (DMMOs). Plans are currently being drawn-up by the Greek Ministry of Tourism to make it a legal requirement for significant tourist destinations within Greece to have a DMMO, which would be responsible for sustainable tourism development, management, and promotion. Green Evolution and the Travel Foundation are now well-placed to support the creation and ongoing needs of these organisations, and their first step is to offer a training package designed for both new and existing DMMOs, to ensure they are “future fit” to lead the recovery and bring greater benefits to local communities and the environment.

The online programme, undertaken across several weeks, consists of:

  • two days of training
  • an interactive expert-led workshop
  • applied learning based on the Travel Foundation’s recovery framework and toolkit.

At the end of the programme, those responsible for developing tourism recovery plans and establishing new DMMO structures in Greece will have a comprehensive knowledge of destination management and marketing, sustainability issues, and future tourism trends. They will also have their own useful and practical framework to guide next steps.

In the coming months, the partnership will also provide technical support and training services for destination managers in key topics like optimising the benefits of a visitor economy and managing tourism’s burdens on the community. Programmes will focus on recovery planning and localizing the tourism supply chain, and there will also be support activities for small businesses to help them adapt and diversify their products and innovate for future competitiveness.

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