Launch of the Cornell University Sustainable Tourism Destination Management Course

New course from Cornell University’s SC Johnson College of Business now live

The Travel Foundation is pleased to support Cornell University’s SC Johnson College of Business in announcing the launch of a comprehensive 40-hour course “Sustainable Tourism Destination Management.” This dynamic and fully digital course aims to train global hospitality and tourism professionals in using sustainable practices across all areas of the tourism industry. It was developed as a follow-up to the 2019 report from SC Johnson College of Business and the Travel Foundation. The report, Destinations at Risk: The Invisible Burden of Tourism, highlights a gap in fostering the talent, capacity, and leadership needed to manage the greener, more resilient and equitable destinations of the future.

The course is designed for business leaders, urban planners, sustainable development professionals and municipal government employees. It is particularly suited to destination management organisation (DMO) professionals and others working in hospitality, tourism or related fields at national, regional or local levels. Set entirely online, it is available “anytime, anywhere” through the eCornell online platform, offering a challenging and engaging learning experience of the quality you would expect from an Ivy League university. The program provides essential skills and tools that can be applied with immediacy in the workplace, covering areas such as governance, community engagement, impact management, data monitoring, and climate action planning. Graduates who fulfil all course requirements will receive a Recognition of Achievement from Cornell’s SC Johnson College of Business.

To mark the launch of the course, eCornell is kicking off a complimentary webinar series, Sustainable Tourism on a  Changing Planet on Dec. 19 at 1pm ET, with course lead instructor Megan Epler Wood, for all those seeking to learn what will be necessary to achieve a more balanced and sustainable tourism economy in the next 20 years.

The course was developed with support and collaboration from the Travel Foundation and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) on behalf of the German Federal Ministry for Economic Cooperation and Development. At least 1,000 course participants will receive funding to offset the cost of the program and enable greater participation from target countries where affordability might be a barrier. This funding assistance process will be administered by the Travel Foundation.  You can register your interest on the Travel Foundation website to be kept informed as this program develops.

Image credit: Christopher Willan 

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