Project

Sustainable Tourism Online Course

Together with Cornell University, we are launching an online course for people who work in tourism.

This comprehensive 40-hour course will equip destination leaders and practitioners with new knowledge and skills to enable a sustainable destination management approach.

It is perfect for:

  • National and local government tourism officials
  • Staff at Destination Marketing and Management Organisations (DMOs)
  • Anyone public, private, and non-profit fields related to tourism destination management and stewardship

At least 1,000 participants, from target countries where affordability might otherwise be a barrier to enrolment, will be granted free access to the program through a process which will be supported by the World Tourism Organization of the United Nations (UNWTO).

Sustainable Management of Tourism Destinations 

The 8-module online program for professionals and students has been developed by Cornell in partnership with the Travel Foundation and with financial support from Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbHa service provider in the field of international cooperation for sustainable development and international education work.

It will feature award-winning faculty and practitioners who will share destination management expertise from across the globe on urgent themes including climate change and overtourism; downloadable tools that can be applied directly in professional settings; as well as research from top experts on cutting-edge destination management issues

Successful completion of the online program will include recognition from Cornell University.

The modules explore:

  • An overview of the global tourism economy and the value it brings.
  • Measuring the “Invisible Burden of Tourism” – the unaccounted-for impacts of tourism.
  • Managing the Invisible Burden.
  • Managing climate impacts.
  • Defining and achieving key economic development goals.
  • Equitable and inclusive management of tourism’s shared assets.
  • Developing dedicated destination management capacity.
  • Applying sustainable destination management tools and concepts to critical real-life case studies from the tourism sector

Why?

If you read the 2019 report we published with Cornell University and EplerWood International Destinations at Risk: The Invisible Burden of Tourism, you will be aware that many of the world’s most treasured destinations are increasingly at risk of becoming degraded.

As well as identifying the issues that need to be addressed, the report also highlighted a skills gap: new competencies are needed in areas such as data monitoring and impact management, climate action planning and financing, risk profiling and scenario planning, governance and community engagement.

The course will be launched in autumn 2022. Would you like to be informed when it is available?

Please fill out this form and we, or one of our project partners, will contact you with updates:

 


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The development of this course is implemented by the Travel Foundation and Cornell University’s Sustainable Tourism Asset Management Program (STAMP) in cooperation with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ).

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