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Case Study

Leading the Way

Full case study: Leading the Way
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Creating better, more sustainable tourist excursions

In 2016, we teamed-up with the Dutch Travel Association, ANVR, to support their members to improve the impact and quality of tours. The resulting online training course, called ‘Leading the Way’, has been completed by over 500 tour guides and managers across 17 countries, from the Netherlands to Nepal.

What we did

Our challenge was to support ANVR members to drive-up sustainability standards throughout their supply chains. In response, we developed a training course for guides who represent these tour operators on excursions and who have direct contact with customers. The accessible, on-line course enables guides all around the world to gain an understanding of sustainable tourism and how to integrate it into their day-to-day role.