The Travel Foundation is lucky enough to be supported by some amazing partners, and as well as helping us develop lasting programmes of sustainable tourism around the world, they often help us in other ways too.
This July, the Travel Foundation’s communications team made a visit to the Holiday Extras headquarters in Kent to learn from their film-making team about the best ways to create engaging media content.
As a charity working in a range of destinations with stakeholders who may not have English as a first language, it’s particularly useful to be able to tell our stories visually. We also collect a lot of data as part of the measuring and evaluation of projects, and this has much more of an impact if it’s in an easily digestible format – presented as infographics or videos.
Hence we were delighted when Holiday Extras offered to help upskill our small communications team, and give us some tools and tips for creating engaging videos of our projects on a budget.
Experts Jon Clarke and Tom Baker provided us with training on video editing and social media engagement (respectively), and showed us some low-cost equipment that our overseas team could use to capture video in the field.
Later India Pearson, who you may have seen presenting the Holiday Extras destination guides on YouTube, interviewed Ben and Amy for the Holiday Extras “Green on the Go” sustainable tourism podcast (listen to hear more about our latest projects and Invisible Burden report) https://www.stitcher.com/podcast/green-on-the-go-the-sustainable-travel-podcast/e/62645691
Now we’re back at our Bristol HQ, we’re already putting some of our new skills into action – watch this space for more about our sustainable tourism projects… in glorious technicolour!
Huge thanks to the excellent folks at Holiday Extras for all their help.