What We Do


Very little is known about tourism’s impacts, what they are and how to manage them effectively to maximise benefits for destination communities and to ensure that all of tourism’s ‘costs’ and impacts are fully accounted for. We design and conduct bespoke research projects to bridge this gap, often devising new methodologies along the way. Research is a vital part of all of our work, informing our strategy, the creation of our training programmes and resources, the design and implementation of projects and our work to promote sustainable tourism.

To read our research reports, please visit our resources hub.

Envisioning Tourism in 2030: Research Report

This report was developed to help policymakers and the tourism industry understand what a global, thriving, decarbonising tourism industry could look like by 2030 and through to 2050, when tourism and every other human activity must achieve net zero greenhouse gas emissions.

Learn more and download the full report here.

Destinations at Risk: The Invisible Burden of Tourism

The report describes how destinations must uncover and account for tourism’s hidden costs, referred to as the “invisible burden”, to protect and manage vital destination assets worldwide.

Learn more and download the full report here.

Interested in partnering with us on future reports and research? Get in touch here.

Check out our research case studies

Case Study

Measuring tourism's impact

We set out to measure the impacts of tourism on a destination's economy, society and environment.

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Case Study

Finding the Optimum Tourism Mix

We believe that this research could have far-reaching impacts and could form the basis for a new approach...

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Other Areas of Work

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