What We Do


Very little is known about tourism’s impacts, what they are and how to manage them effectively to maximise benefits for destination communities. We design and conduct bespoke research projects to bridge this gap, often devising new methodologies along the way. Research is a vital part of our destination projects, where an evidence-based approach enables us to identify and improve the real impacts of tourism. We are looking for partners to fund ground-breaking, new research, find out how you can get involved.

Our most recent major research is Destinations at Risk: Tourism’s Invisible Burden commissioned by the Travel Foundation and co-published with Cornell University’s Centre for Sustainable Global Enterprise and EplerWood International.

“Our product is dependent on thriving communities and well-managed environments and this has given us new insights into how we can improve the positive and minimise the negative impacts of our business. We aspire to leadership in sustainable tourism and this was an opportunity to be engaged in a really ground-breaking project.”

Jane Ashton Director of Sustainability TUI Group, talking about our ‘Measuring Tourism’s Impact’ research in Cyprus.

“While it [tourism] brings so many positives to the island, we also need to be mindful of the pressures and to manage tourism development for the long term. This research will enable us to make informed planning decisions for an even better and more sustainable future for tourism.”

Alberto Bernabe, Tourism Minister for Tenerife


Case studies and current projects

Case Study

Destination risk profiling

We developed a tool to identify potential environmental and socio-economic risks in a destination.

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Case Study

Measuring tourism's impact

We set out to measure the impacts of tourism on a destination's economy, society and environment.

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Finding the Optimum Tourism Mix

The Travel Foundation is undertaking research into the value of different tourism markets to a destination.

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Other Areas of Work

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