What We Do

Promoting sustainable tourism

We see our role as being a catalyst for change, ensuring the tourism industry has a positive impact on destinations.  An important part of this is advocating for tourism that is fair, inclusive and climate-friendly. We aim to give residents a stronger voice in tourism planning and management and we build awareness of the ‘cost’ of tourism to local communities.  Within our new climate programme, we aim to accelerate climate action and together with Tourism Declares a Climate Emergency, build a global community of industry leaders, united in our public declaration of a need for action.

Much of our work to promote sustainable tourism currently takes place within the the Future of Tourism Coalition (a movement that we launched in 2020 with six other organisations) and in support of the ‘Glasgow Declaration’, an urgent call for all stakeholders to commit to a decade of climate action in tourism.

 

Case studies

Project

Transforming Tourism Value Chains

This project will find ways to reduce the pollution and waste created by tourism, and make it a...

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Project

Keep Our Sand and Sea Plastic-free

This brand new project will focus on reducing the amount of single-use plastics waste generated and discarded in...

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Project

Big up Small Business

We're creating new opportunities for small business entrepreneurs in Jamaica, so that more people can benefit from tourism.

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Other Areas of Work

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