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Promoting local heritage

This project, funded by the TUI Care Foundation, aims to improve the promotion of local heritage and culture within and around the villages of Zivogosce and Igrane.

Why? The area has a strong cultural heritage, including many historical sites and a vibrant local cuisine and way of life. These attractions can provide a unique and valued experience for international visitors, encouraging them to explore and spend money outside their hotels. However, our research highlighted a lack of opportunities for tourists to do so.

Our approach: We are working with TUI to improve the promotion of local heritage to visitors in the two hotels and creating self-guided tours in the area.

Lastest activities

  • We surveyed tourists about their expectations for self-guided tours in the area.

  • Using information from this research, we have developed two self-guided cultural heritage routes for tourists.

  • Interpretive signage is being designed to display at key heritage sites.


By improving the promotion of local heritage, we aim to increase the opportunities for visitors to explore and spend money outside their hotel, thus increasing economic benefit for local people.  In the long term, valuing cultural heritage within tourism can help ensure local ways of life are not eroded and can encourage a vibrant cultural scene.