This project, funded by the TUI Care Foundation, aims to improve the promotion of local heritage and culture within and around the villages of Zivogosce and Igrane.
Why? The area has a strong cultural heritage, including many historical sites and a vibrant local cuisine and way of life. These attractions can provide a unique and valued experience for international visitors, encouraging them to explore and spend money outside their hotels. However, our research highlighted a lack of opportunities for tourists to do so.
Our approach: We are working with TUI to improve the promotion of local heritage to visitors in the two hotels and creating self-guided tours in the area.