Our aim, with funding from TUI Care Foundation, is to spread the economic benefits of tourism to more local businesses and communities in Montego Bay, by encouraging tourists to explore outside their hotels and increasing visitor spend in the local area.
Why? Tourism is a mainstay of the Jamaican economy so it is important that there are plenty of opportunities for local people to benefit from it. If tourists don’t leave their hotels, it reduces the prospects for local businesses and community enterprises such as restaurants, bars, taxi drivers, excursion providers, local shops and tourist attractions to make money and create jobs.
Our approach: Our challenge is to inspire tourists to get out and about, to discover the real Jamaica. To do this, we are providing better information for tourists and training to help local attractions meet the expectations of international tour operators and their customers. We are also building the capacity of organisations to support local enterprise.