This initiative with TUI Care Foundation brings together tourists, tourism businesses and residents across Ayia Napa, Protaras and the wider Famagusta region of Cyprus to cut consumption of single-use plastic so that less enters the waste stream and finds its way to the marine environment.
Why? The tourism industry is engaging with the issue of plastic pollution, which is a particular threat to ocean flora and fauna. Plastics make up 95% of sea and beach waste across the Mediterranean, and the Mediterranean Sea has one of the highest levels of plastic pollution in the world, exacerbated by water circulation patterns.
This area of Cyprus is well-known for its beautiful beaches, an important resource for both tourism and local wildlife. However 80% of rubbish collected on Cyprus beaches is plastic waste.
Our approach. We have been working with the tourism sector to reduce demand for and consumption of single-use plastics – such as plastic straws, cups, cutlery and hotel toiletries – through changing procurement practices. The project is also raising awareness of the issue with residents, school children and tourists in order to reduce demand. Collaboration with regional authorities will help to embed longer-lasting change.
The project campaign Keep Our Sand and Sea Plastic Free is initially being delivered in the popular neighbouring resorts of Ayia Napa and Protaras.