Project Aims

The Cabo Verdean Craft project aims to increase the awareness, provision and competitive nature of the Cabo Verdean craft offering in Sal, increasing sales to tourists to improve the livelihoods of artisans and help create a more unique tourism product.

Why? The Destination Council identified that there was a lack of knowledge amongst vendors and customers about Cabo Verdean crafts, and that a high number of crafts for sale on the island were imported, despite there being craftspeople on the island.

Latest Activities

• Following on from initial training workshops for craft producers and retailers, a follow up workshop took place that focused on design, form and function, in collaboration with the Cabo Verdean design school, M_EIA to help the producers differentiate their products and meet customer expectations for souvenirs.

• We collaborated with Salinas Sea Hotel to set up a regular craft market, where local craft vendors can display their work.

• We are collaborating with the Museum of Santa Maria to initiate ‘CriActiv’, an interactive cultural experience involving live arts & crafts displays involving 8 of the craft makers that have been part of TF training.

Benefits

Craft producers and vendors are realising their potential with improved skills and knowledge, and visitors are being offered quality, Cabo Verdean products.