The aim of this project, funded by the TUI Care Foundation, is to increase the benefits for local people of two hotel re-developments in the villages of Zivogosce and Igrane, located on the Makarska Riviera.
Why? The two large hotels underwent refurbishments in 2016 and are now attracting a new tourist demographic to these villages. Many of the small local businesses in the villages are struggling to adapt and compete.
Our approach. Our initial focus has been to enable stakeholders from the hotels, tour operator, local businesses and local authorities to work together to improve tourism’s impacts locally. This is being achieved through the creation of two new destination councils. We are working with the councils to deliver training for local business owners and young people, plus new excursions and hotel events that promote local businesses.