Travel insurance start-up Pluto, backed by insurance giant Zurich, is supporting leading sustainable tourism charity the Travel Foundation with a £1 donation for every policy it sells. This money will help fund social and environmental projects, research and training to help destinations manage the impacts of global tourism.
The partnership brings together a shared mission to improve travelling. For Pluto it’s about taking the pain out of buying travel insurance for tech-savvy millennials by creating a mobile-focused platform that’s quick and easy to use. For the Travel Foundation, the aim is to minimise the negative impacts of tourism while maximising the benefits in destinations by bringing together stakeholders to develop practical solutions.
Harry Williams, Co-founder of Pluto, says:
“At Pluto, we’re passionate about using our business as a vehicle to do some good in the world. We were looking for a charity to support whose work aligned with our purpose of making the bad bits about travel better. When we came across the Travel Foundation, it was clear that working together would be a great fit. Our partnership is in its infancy, but we’re excited about how we can work together in the future.”
Graeme Jackson, Head of Partnerships at the Travel Foundation, says:
“We’re excited to be partnering with Pluto and look forward to sharing our passion for sustainable tourism, imparting knowledge and showcasing how practical solutions can improve tourist destinations and deliver lasting impact. We want to ensure destinations are maintained for future generations to enjoy, while ensuring local populations have the tools and expertise to continue the work.”
Pluto’s donations will support the Travel Foundation’s work which aims to measure and manage the impacts of tourism. Current projects include Blue Wave, a marine environment initiative in Turkey, which aims to improve sustainable boating practices and so help protect endangered species. Previous projects have included helping rural Maya communities in Mexico to sell honey and jam products into the tourism market, and enabling an indigenous Rastafari village in Jamaica to further establish itself as a visitor attraction, celebrating and protecting its inhabitants’ culture and generating sustainable income.