Pacific Tourism Organisation puts smart recovery front and centre in multi-year partnership with the Travel Foundation

The Pacific Tourism Organisation (SPTO), which represents 21 Pacific Island governments and also enlists a large private sector membership base, has partnered with international tourism NGO, the Travel Foundation, to help the region’s tourism sector to “rebuild better”.

The partnership will focus on “smart recovery”: maximising the value tourism brings to communities in the Pacific, as tourism recovers from the Covid-19 pandemic, supporting Pacific Island governments and businesses to rebuild tourism on strong foundations based on sustainable, managed growth, enhanced quality of life, and protection of natural and cultural resources.

  • The organisations will develop and deliver together a programme of work focused on:
  • Developing new products and experiences based on the uniqueness of each island, stimulating local entrepreneurship and strong local supply chains.
  • Enhancing tourism governance with new standards, research to better understand social, environmental and economic impacts, and new measures of success.
  • Training and skills development for governments, small businesses and other organisations.
  • Facilitating engagement and participation from residents, community groups and other stakeholders to develop a strong shared vision for the future of tourism

The partnership will be formally launched to SPTO members at a virtual event on 8 July, and one of the first joint activities, ‘Smart Recovery Planning Workshops’ for SPTO’s members, will be delivered over the coming months.


About the Pacific Tourism Organisation

Established in 1983 as the Tourism Council of the South Pacific, the Pacific Tourism Organisation (SPTO) is the mandated organisation representing Tourism in the region. Its 21 Government members are American Samoa, Cook Islands, Federated States of Micronesia, Fiji, French Polynesia, Kiribati, Nauru, Marshall Islands, New Caledonia, Niue, Papua New Guinea, Rapa Nui, Samoa, Solomon Islands, Timor Leste, Tokelau, Tonga, Tuvalu, Vanuatu Wallis & Futuna and the People’s Republic of China. In addition to government members, the Pacific Tourism Organisation has about 200 private sector members.

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