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Destination

Jamaica

Tourism is the mainstay of the Jamaican economy, but the dominance of self-sufficient resort complexes means that there are limited opportunities for local people to benefit.

Our aim is to encourage tourists to explore beyond their hotels so that they spread the economic benefits of their visit to local communities.

What we’re doing:

As part of our partnership with TUI Care Foundation we’re creating better links to tourism for local enterprises, improving local tourism products and inspiring tourists to spend money, with an initial focus on the Montego Bay area.

Case studies from past projects

Case Study

Rastafari Indigenous Village

We supported the Rastafari Indigenous Village to create a visitor attraction suitable for international visitors.

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Case Study

Out and About in Montego Bay

We increased the number of tourists spending money outside their hotels, spreading the economic benefits of tourism.

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Other Destinations

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