Sustainability Champions at TUI

Full Case Study: Sustainability Champions at TUI

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“My aim is to enhance and develop the knowledge of our retail teams with sustainability, as well as truly winning the hearts and minds of around 5000 retail employees. We have developed many training sessions which have proved effective, but felt a need to continue to enhance our knowledge and engagement further. "We pitched for a Sustainability Champion in all of our 29 regions; this person would lead, engage and develop their region’s knowledge with all sustainability initiatives. I’ve been overwhelmed with the support and dedication our Champions have shown. We took them on a sustainability trip to Turkey, educating them on our Sustainable Holidays strategy and immersing them in projects which support local communities. We made a film of this trip which was shown at the Retail Managers conference and then cascaded to all retail employees.Truly outstanding engagement was achieved and the programme proved to be an excellent way to improve knowledge across all retail teams. We continue to engage our Champions to ensure consistent messages are delivered to retail.”

Jill Carter

Head of Sales (in 2014), Thomson and First Choice

Overview

The sustainability champions retail training programme was developed in partnership with TUI, as a way to engage retail colleagues in sustainable tourism, provide an opportunity for staff development, increase knowledge of projects funded by World Care Fund donations and to raise customer awareness.

What we did

Mystery shopped retail outlets.
Ran a sustainability education trip to Turkey.
Designed and delivered a training programme.
Developed ongoing communication channels to disseminate information to the champions.