This TUI Care Foundation initiative, delivered in partnership with the Cyprus Sustainable Tourism Initiative (CSTI), brought together tourists, tourism businesses and residents across Ayia Napa, Protaras and the wider Famagusta region of Cyprus to cut consumption of single-use plastic.
Plastics make up 95% of sea and beach waste across the Mediterranean, and the Mediterranean Sea has one of the highest levels of plastic pollution in the world, exacerbated by water circulation patterns.
This area of Cyprus is well-known for its beautiful beaches, an important resource for both tourism and local wildlife. However 80% of rubbish collected on Cyprus beaches is plastic waste.
We worked with the tourism sector to reduce demand for and consumption of single-use plastics – such as plastic straws, cups, cutlery and hotel toiletries – through changing procurement practices. The project also raised awareness of the issue with residents, school children and tourists in order to reduce demand. Collaboration with regional authorities helped to embed longer-lasting change.
Keep Our Sand and Sea Plastic Free was delivered in the popular resorts of Ayia Napa and Protaras. The project has now been extended, and will run for a further three years (to 2025) with delivery spearheaded by the Cyprus Sustainable Tourism Initiative (CSTI).