Overview
This case study shows how the Kenya Coast and Tourism Association (KCTA) has worked with the Travel Foundation to improve opportunities for local beach-sellers and enrich the experience for visitors to the Mombasa coast.
Together, we have helped beach-sellers to improve their ability to make a living from tourism, while ensuring that tourists enjoy the experience of interacting with them, without feeling ‘hassled’ As a result of the project, customer complaints have been reduced, holidaymakers are benefiting from a more relaxing holiday, the relationship between hotels and beach-sellers has been transformed and beach-sellers have gained vital new skills and opportunities.