Our aim is to enable positive change in destinations
Tourism is a unique opportunity. By its very nature, it values the things that are most precious in our world: stunning landscapes, wildlife, history, culture and people. Tourism can be a catalyst for growth in the local economy, providing good quality jobs, opportunities for enterprise and funds for conservation. When managed well, it creates a symbiotic relationship with its destinations. A great place to live becomes a great place to visit, and a great place to visit sustains a great place to live.
The Travel Foundation is uniquely placed to make this opportunity a reality. We are working with destinations to help them protect their important environmental and cultural assets. In parallel, we support tourism companies to meet their own responsibilities and invest in the future of the product – the destinations they rely on. Together, we are defining a brighter future for those yet to come.
Our approach is all about enabling those who plan and manage tourism to do so sustainably. We research tourism’s impacts and how they can be improved. We identify who has influence and bring the many groups involved together. We then deliver initiatives that ingrain sustainable practice into everyday ways of working.
None of this would be possible without the generous support of our project partners and supporters – thank you!
Salli Felton, Chief Executive of the Travel Foundation.