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Attracting more tourists and generating income: a case study

We have recently published a new case study detailing our work with the Rastafari Indigenous Village in Jamaica.

This project was completed in 2015, and last year we took the opportunity to begin gathering some information about how the village is doing now. The case study therefore includes some more recent measurement and evaluation figures.

Read the full case study
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About the project

To enable RIV to access the mainstream tourism market, the Travel Foundation supported the community to refine their business concept and pricing, to meet mainstream UK tour operator standards and customer expectations.

In 2018, RIV were still running successfully, and due to expanding operations they are now employing people for the first time. In the three years following the project, visitor numbers have increased by 100%.

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