Taste of Fethiye
Launched in 2010, this five year project sees collaboration between Travel Foundation, Co-operative Travel, Thomson, First Choice and Thomas Cook.
The project was developed primarily to assist farmers in the Fethiye area of Turkey, to improve the benefits they gain from tourism and to encourage good farming practise.
Project aims include:
- Helping hotels in the Fethiye region buy produce from local farmers.
- Helping local farmers to better understand the needs of hotels, and plan their production cycles accordingly, and help them to market their goods successfully.
Achievements so far...
- Throughout 2011, a series of workshops were held for farmers in the region, including advice on planning, collaboration of production and marketing to reduce waste and reduce costs. Written guidelines were also produced.
- Taste of Fethiye logo developed.
- A self drive 'Village Routes' booklet for holidaymakers was developed and distributed for the summer 2012 season, with the aim of encouraging holidaymakers to explore the great local produce that the region has to offer.
- During the 2012 summer season, 32 local food events were held at hotels to help raise the profile of the produce, and the hoteliers supporting the local producers.
- Over the 2013 growing season the farmers implemented new practices, including reducing their reliance on greenhouse production. By switching to more sustainable agricultural practices, they have managed to reduce costs by 30% and achieve a 26% increase in profits.
- The summer 2014 season saw 878 tonnes of diverse, high quality, competitively-priced, fresh fruit and vegetables sustainably produced by 29 Taste of Fethiye farmers across six villages.
- Over the 2014 season 254 tonnes of the produce was sold (via wholesaler) to hotels in Fethiye, and the remainder to other customers (via wholesaler).
In the first three years of the project 2,109 tonnes of fresh fruit and vegetables have been produced, generating £510,923 in revenue.
This is a project I would like to see continuing forever. It is so important for tourism in this area and an important step in encouraging sustainable and responsible tourism in the area.
Salih Tasçı, head of Fethiye’s TURSAB