'Guaranteed Gambian' crafts project
In December 2011, ASSET (Association of Small Scale Enterprises in Tourism), the Travel Foundation and Thomas Cook joined forces with Sandele Eco-Lodge to further develop a project showcasing locally-produced Gambian crafts, and the Guaranteed Gambian brand was born.
The project aims to improve the livelihoods of artisans/craft producers in The Gambia by increasing and sustaining their income through tourism.
The product development process is based on market research, encouraging new and innovative designs and opening up access to new markets, including tourism businesses.
The project is currently working with 15 talented producers, 5 from Kartong and 8 from the Greater Banjul area, and over 50 new products have been developed and promoted through the brand.
Guaranteed Gambian is now into its second season of trading and has extended the number of retail outlets to include the Sheraton hotel shop, as well as the Top-Shop stores at the Senegambia and Kombo Beach hotels.
Guaranteed Gambian is also proud to be collaborating with the Gambia Tourism Board and National Centre for Arts and Crafts on securing the future of the brand.
Below are some downloads with further information:
All Guaranteed Gambian products are made by skilled Gambian craftspeople. Many of the designs incorporate traditional West African symbols. The meaning of the symbol is explained on the product label.