The Travel Foundation has worked with TUI Group and PwC to pilot a groundbreaking impact assessment which quantifies and values the economic, tax, environmental and social impacts of tourism.
The Travel Foundation commissioned PwC to apply its "Total Impact Measurement & Management" (TIMM) methodology to TUI Group's operations, focusing on eight hotels accommodating 60,000 TUI customers in Cyprus in 2013.
The study measured and valued a wide range of economic, fiscal, social and environmental impacts. This is the first time the methodology has been applied to tourism, and is thought to be the most comprehensive impact assessment ever undertaken for tourism operation within a holiday destination.
- The positive economic and tax benefits were by far the greatest impact - amounting to €84 per guest per night - far exceeding the negative environmental (-€4) and social (-€0.2) costs. However, this is a one-year (2013) snapshot and does not take account of the construction of the hotels. In addition, many environmental and social impacts will accumulate over a longer timeframe.
- Greenhouse gases (GHG) were the most significant environmental cost - although this represents less than 0.01% of total GHG emissions in Cyprus. GHG impact more than doubles if flights to/from Cyprus are included.
- The most significant social benefit identified across all of the social impact areas was that associated with 'on the job' experience, with an upper estimate of €6.2 per guest night. This highlights the tourism sector’s significant role in developing skills in the Cypriot workforce, which is important in the context of the Cypriot economy where unemployment has increased in recent years, particularly among young people.
- Work placements, where a placement is a condition of an individual’s degree, yielded the highest social impact per person (€8,800 per work placement student). However, its relatively small overall impact is primarily driven by the small number of Cypriot work placement students currently benefiting at each hotel.
There is more supporting information about this pilot, including interviews with key personnel and background methodology, on the PwC website.
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