The Travel Foundation


Travel Foundation Tourism for Tomorrow FinalistMeasuring Tourism's Impact

The Travel Foundation has worked with TUI Group and PwC to pilot a groundbreaking impact assessment which quantifies and values the economic, tax, environmental and social impacts of tourism.

The Travel Foundation commissioned PwC to apply its "Total Impact Measurement & Management" (TIMM) methodology to TUI Group's operations, focusing on eight hotels accommodating 60,000 TUI customers in Cyprus in 2013.

The study measured and valued a wide range of economic, fiscal, social and environmental impacts. This is the first time the methodology has been applied to tourism, and is thought to be the most comprehensive impact assessment ever undertaken for tourism operation within a holiday destination.



Key findings:

There is more supporting information about this pilot, including interviews with key personnel and background methodology, on the PwC website.

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