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Developing a sustainable tourism destination

Project Aims

The overall aim of the project is to develop a process for integrating sustainable tourism principles as part of new hotel development practices to increase the positive impacts of tourism, and reduce the negative impacts. The goal is to develop positive and sustainable working relationships between the hotels and local communities by:

  1. Understanding how hotel developments can allow for the creation of employment opportunities (particularly focusing on youth), both internally and in the wider community.
  2. Developing local business (e.g. bars and restaurants) products and services to meet new source market expectations, whilst facilitating market access via the hotels
  3. Facilitating the creation of a collaborative multi-stakeholder committee that designs and implements activities aiming to embed sustainable tourism within the tourism sector.

Why? Mainstream tourism is rapidly growing in Croatia, and the two large hotels in the villages of Živogošće and Igrane have recently undergone refurbishment, and are now attracting a new tourist demographic.

Igrane boats Croatia

Lastest Activities

  • 19 local businesses attended business training in September 2016

  • Four meetings held between hoteliers, local businesses and tourism boards in both villages, resulting in joint action plans

  • A ground-breaking conference was organised to bring national, regional and local level stakeholders around the theme of “Collaborative working for sustainable tourism”.


Project partner, TUI, is gaining an understanding of how to develop refurbished and new hotels in collaboration with the local community and to compliment local businesses to create a positive experience for everyone, and create a well-rounded tourism offering for the destination. Local businesses are learning how to adapt to new visitors, and maximise their business potential.

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