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Project

Crafting Livelihoods

Through this project, funded by the TUI Care Foundation, we aim to stimulate the sustainable economic growth of the Harbour Street craft market in Montego Bay, to enable over 250 craft market traders to earn a living from tourism.

Why? The Harbour Street craft market is a vital source of income for many local people, but tourist spend in the market is low, partly due to low tourist footfall, product quality and craft traders hassling tourists to buy.

Our approach: Our focus is on increasing the number of tourist visits and improving income from sales. From our research, we identified a need to improve the relationship between tourists and traders and improve product quality to meet visitor expectations. Our training programme, endorsed by the Jamaican Tourism Product Development Company (TPDCo) – an agency of the Ministry for Tourism, is aimed at local government tourism trainers, who in turn can train craft traders both here and in other craft markets in the country.  We are now finding ways to encourage more tourists to visit the market, either independently or as part of an excursion.

Latest Activities

  • So far, 94 crafts traders at Harbour Street Craft Market have been trained in sales techniques, product development and business skills.
  • The Harbour Street Craft Market is now part of TUI’s Mobay Highlights tour.
  • We partnered with the Mobay Chamber of Commerce to run a craft expo, which showcased locally-made crafts for traders to purchase, to further spread economic benefits to local craft producers.  We took around 70 Harbour Street Craft Market traders to visit the expo, inspiring them to think differently about what they can offer.
  • We have engaged the local parish council, mayor, local and international tour operators, and the Jamaican Tourism Product Development Company to support the project.

Impacts

The development of the market will not only benefit the local traders, but also tour operators, local hotels and other tourism businesses by enhancing the holiday experience of their customers.  Our intention is to support the market to become a highly valued attraction for visitors, adding to the unique appeal of Montego Bay as a destination.

 

 

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