Take a look at the tools and guidelines we already have available (see box below left for list)
Thomas Cook Case Study, A New Imperative... steps towards a sustainable business
With the increased media coverage on sustainability, we felt it would be useful to present a series of case studies to illustrate how companies can take action on responsible tourism.
We start off with Thomas Cook, who we interviewed recently to get their thoughts on what is driving sustainability within their business & what steps they are taking to focus on this critical area. Just click on the image to access!
The New Imperative... "Think back to the mid-80's when the industry's proactive approach to health & safety was in its infancy. Now every company understands how important this issue is & has a sophisticated approach to dealing with it. The same is true for sustainability. Our growing awareness & understanding will lead us to integrate it in to every element of our business. It will become unthinkable not to do so." John De Vial, Thomas Cook Group plc.