Why do you need a Sustainable Tourism Policy?
- Responding to customer demand for ‘ethical’ and ‘green’ holidays. A shift in consumer attitude towards sustainability issues means that demand is increasing for this type of holiday, coupled with a desire for a more ‘authentic’ experience.
- Addressing the negative impacts of tourism can have significant business advantages for a company, including cost savings, market share, brand value and reputation, preservation of main business assets (people and places), pre-empting government regulations.
- Having a clear policy helps to you effectively plan and measure progress.