Envisioning Tourism in 2030: Research Report
Envisioning Tourism in 2030 is a new research report developed to help policymakers and the tourism industry understand what a global, thriving, decarbonising tourism industry could look like by 2030 and through to 2050, when tourism and every other human activity must achieve net zero greenhouse gas emissions.
The report has been compiled by the Travel Foundation with the Centre of Expertise in Leisure, Tourism and Hospitality, Breda University of Applied Sciences, the European Tourism Futures Institute, and the Netherlands Board of Tourism and Conventions.
- The report finds only one scenario to achieve net zero by 2050, whilst also allowing for growth. To achieve this scenario, key recommendations include:
- more governments including international aviation emissions in their Paris Agreement plans;
- tourist boards and travel companies targeting a greater proportion of short-haul customer and bringing net zero products to market;
- governments investing in greener forms of transport and the travel industry adopting and promoting them
- relying less on offsetting as a “sticking plaster” solution, focusing instead on decarbonisation;
- the need to consider equity and fairness, recognising that some destinations are more ready for the scenario than others; and
- slowing the expected rapid growth in aviation, with limits on the number of long-haul flights.
Our thanks go to the report sponsors: Iberostar, NBTC (Netherlands Board of Tourism and Conventions), Intrepid Travel, Destination Vancouver, Barbados Tourism and Cuidadores de Destinos.