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Destination

Jamaica

Tourism is the mainstay of the Jamaican economy, but the dominance of self-sufficient resort complexes means that there are limited opportunities for local people to benefit.

Our aim is to encourage tourists to explore beyond their hotels so that they spread the economic benefits of their visit to local communities.

What we’re doing:

As part of our partnership with TUI Care Foundation we’re creating better links to tourism for local enterprises, improving local tourism products and inspiring tourists to spend money, with an initial focus on the Montego Bay area.

Current projects

Project

Montego Bay craft market

We aim to increase the craft traders income through training, and by increasing visitor numbers to Harbour Street...

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Project

Stimulating Customer Demand

We aim to increase footfall in downtown Montego Bay, and visitor spend in the local economy.

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Project

Rastafari Indigenous Village

We're working with the Rastafari Indigenous Village to create a visitor attraction suitable for international visitors, and secure...

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Other Destinations