Tourism is booming along Croatia’s magnificent coastline. In recent years, hotel developments have brought a new, higher-end and Western European type of customer to some areas for the first time. This brings challenges for local business owners, who are struggling to adapt and compete.
Our aim is to demonstrate that resort development can take place in a collaborative way so it maximises the value of tourism for local communities.
What we’re doing
In partnership with TUI Care Foundation, we are working to ensure that two large hotel re-developments bring benefits for local people and that local heritage is promoted. We aim to create a model that other resorts and tour operators can follow.