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Case Study

Changing the face of tourism in Mombasa

Full Case Study: Changing the face of tourism in Mombasa
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Overview

This case study shows how the Kenya Coast and Tourism Association (KCTA) has worked with the Travel Foundation to improve opportunities for local beach-sellers and enrich the experience for visitors to the Mombasa coast.

Together, we have helped beach-sellers to improve their ability to make a living from tourism, while ensuring that tourists enjoy the experience of interacting with them, without feeling ‘hassled’ As a result of the project, customer complaints have been reduced, holidaymakers are benefiting from a more relaxing holiday, the relationship between hotels and beach-sellers has been transformed and beach-sellers have gained vital new skills and opportunities.

Mombasa beach sellers

What we did

  • Collaborated with all the local stakeholders

  • Worked with eight trade associations to produce formal guidelines for codes of conduct

  • Trained over 500 beach sellers

  • Supported hotels and beach sellers to work together for mutual benefit