Our goal is to help travel companies manage tourism more sustainably. We strive to safeguard the resources on which tourism depends and ensure the travel industry can benefit directly from the rewards that being green brings.
Our ultimate aim is to protect and enhance the environment, and to improve the well-being of communities in destination countries.
Our programmes, in destinations across the world, co-ordinate and trial sustainable solutions on the ground. We then work to develop tools and guidelines to replicate good practice elsewhere.
The Foundation works towards:
Working closely with our partners, we are making real progress towards these goals. We create lasting change in the travel industry and its destination countries. Developing sustainable tourism offers a positive message about travel, as well as a way to safeguard tourism and tourist destinations in the future.
We're working towards making the UK outbound tourism industry more sustainable.
Natanna is going to school, because visitors are taking a new sustainable excursion to Enkerari village in the Maasai Mara. Income is being used for education, as well as basic sanitation and running water. It’s making an amazing difference to their lives ... and giving visitors an experience of a lifetime!
